Min Lee is an Emmy-nominated Executive Producer in broadcast, cable and digital content creation. With nearly 20 years of experience in management, development, programming, producing, directing and writing, her client list covers every vertical including lifestyle, entertainment, music, sports, reality, and documentaries.

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​Prior to launching hookd creative, she was Director of Original Programming and Development at HGTV and DIY Networks for Discovery/Scripps Networks Interactive, the leading home and lifestyle entertainment company. During her seven year tenure, she developed and launched over 700+ hours of original programming including hit series like Million Dollar Rooms, Celebrities at Home, Celebrity Motor Homes, My First Place, My First Sale, Income Property, Candice Tells All and Design on a Dime. 

Throughout her career, Min has written, produced, and directed for the industry’s leading network and cable channels.  Her extensive experience spans non-fiction and unscripted programming for some of the top broadcast and cable outlets including A&E, HISTORY, HBO Sports, ABC Sports, VH-1, and National Geographic Channel. 

With hookd creative, she collaborates with top global brands and handles every aspect of custom branded entertainment, creative consulting, original interactive digital content development and video production for media, lifestyle, publishing, and e-commerce.  Along with her wide-ranging and diverse experience, Min brings versatility and a unique edge to every project, infusing each one with innovative ideas, passion and enthusiasm.